The degree to which a customer believes that the interior of some physical space (such as a store) is unpleasant, particularly in terms of being cramped, is measured with five, seven-point Likert-type items. Depending upon one's preferred terminology, this could be viewed as a facet of atmospherics or servicescape.
Four statements with a seven-point Likert-type response format are used in this scale to measure the degree to which a person reports being uneasy with the use and understanding of technology.
This scale is composed of four items that are intended to measure a consumer's tendency to experience psychological discomfort ("pain") when making or anticipating purchases. Low scorers on the scale are viewed as "tightwads" who experience too much pain with regard to spending money with the result that they spend less than they otherwise would think is ideal. High scorers are viewed as "spendthrifts" who experience too little pain with spending and typically buy more than they would ideally like to.
Seven unipolar items with a seven-point response format are used in this scale to measure the level of annoyance and aggravation a person reports with respect to some specified object (e.g., person, ad).
Three items are used in this scale to measure the degree of frustration a person feels with regard to something he/she is thinking about.
This scale has three, seven-point Likert-type statements that measure the degree to which a consumer believes that a product's design makes it easy and comfortable to use.
This scale has four, seven-point Likert-type statements that measure the degree of ergonomical correctness a person reports there being in a tool. The tool examined by Luo, Kannan, and Ratchford (2008) was described as a "handheld power tool."
Three, nine-point items are used to measure how unpleasant a person describes the smell of some stimulus to be.
Four, nine-point semantic differentials are used to measure how pleasant a stimulus is perceived to be. The stimulus evaluated by participants in the study by Bosmans (2006) was the scent in a room.
The scale is composed of three, seven-point semantic differentials that measure the degree to which a person feels that there is not enough time available to perform a specific task. In the study by Suri and Monroe (2003), the scale was used with subjects who had been asked to evaluate some product-related information in a certain period of time.
