The degree to which a person believes a company claims to be something that it is not is measured in this scale using six, seven-point Likert-type items. Although the scale was developed for use with a business, the items seem to be amenable for us with other entities such as government or non-profit organizations.
This scale uses three, seven point items to measure how much happiness a consumer believes a particular purchase has brought to his/her life. The implication is that this scale is intended to measure something different from product satisfaction.
A person's negative emotional concern and uneasiness about something is measured in this scale with three uni-polar items.
This scale is composed of four items that are intended to measure a consumer's tendency to experience psychological discomfort ("pain") when making or anticipating purchases. Low scorers on the scale are viewed as "tightwads" who experience too much pain with regard to spending money with the result that they spend less than they otherwise would think is ideal. High scorers are viewed as "spendthrifts" who experience too little pain with spending and typically buy more than they would ideally like to.
The dissonance a consumer experienced after an unsuccessful search activity is measured in this scale with three statements.
The scale is composed of four, five-point Likert-type items that measure how much a person feels bad about switching from one service provider to another and wishes that he/she had remained with the previous provider.
The scale uses three, seven-point semantic differentials to measure the degree of doubt a consumer has experienced with regard to a recent decision he/she has made.
Five, nine-point Likert-type items are used in this scale to measure the degree to which a person was concerned and worried during a recent purchase decision that he/she would later determine that the selected product was not the best choice. This scale appears to be akin to aspects of post-purchase dissonance.
The scale is composed of forty-two, six-point Likert-type statements that assess the extent to which a person expresses a need for definite answers rather than ambiguity.
Seven unipolar items with a seven-point response format are used in this scale to measure the level of annoyance and aggravation a person reports with respect to some specified object (e.g., person, ad).
