This is a seven-item, seven-point semantic differential used to measure a person's attitude toward a product, with an emphasis on evaluation of its taste. The scale is most appropriate for use with a beverage.
Ten, six-point items are used to measure the extent of a person's concern about his/her body, with particular emphasis on the anxiety caused by one's body shape and how it is might be viewed by others.
This scale uses eight items and a seven-point Likert-type response format to measure a person's attitude about a food or beverage with the emphasis of the assessment being on taste and smell.
Eight items are used to measure not only the degree of importance a person places on eating healthy but also the amount of attention devoted to nutritional information in a particular (recent) situation.
Nine, five-point Likert-type items are used in this scale to measure the degree to which a person expresses the desire to consume food impetuously, without much thinking or concern for the consequences
This scale uses three, five point Likert-type items to measure the degree to which a person believes that a particular sweet food item has useful benefits.
The level of pleasure a person thinks he/she would receive from eating a particular food item is measured with three, five point Likert-type items. Given the phrasing of item #2, the food is a treat rather than something common. In the study by Naylor et al. (2008), participants responded to this scale with respect to a chocolate featured in an advertisement by a chocolatier.
Three, seven-point Likert-type statements are used to measure the degree to which a person believes that consuming a specified food item is socially acceptable and appealing. While the scale could be used at a general level, such as "eating meat," Ding, Grewal, and Liechty (2005) used it more specifically with respect to consuming chicken, shrimp, and beef.
Three, seven-point Likert-type statements are used to assess the relative number of times a person reports visiting a specified place. Hess, Ganesan, and Klein (2003) referred to the scale as number of past encounters with the organization.
The scale has three, nine-point, Likert-type statements that are intended to measure the extent to which one believes an assortment of a given product one was exposed to was aesthetically pleasing.
