A person's concern for the environment and willingness to work toward its protection are measured in this scale with four, seven-point Likert-type items.
The frequency with which a person engages in behaviors that can be interpreted as helping to preserve the environment are measured with four, five-point items.
Five, five-point items are used to measure the degree of simplicity in a person's lifestyle with particular emphasis on making items rather than buying them and doing home repairs rather than hiring someone.
The scale is composed of eight, six-point Likert-type items that are intended to measure a consumer lifestyle trait characterized by the tendency to be both restrained in acquiring products as well as resourceful in using them.
Sixteen, five-point Likert-type statements are used to measure a person's attitude about a wide range of ecological issues with an emphasis on conservation and pollution. The developers of the scale referred to it as Environmental Concern (Weigel and Weigel 1978).
The scale is composed of twelve Likert-type items and is purported to measure one's world view as it pertains to the environment and man's relationship to it. Response to most of the items appears to hinge on whether humans should adapt to the environment or rather that it is appropriate to use the environment as mankind desires. The scale was referred to as the New Environmental Paradigm by its creators (Dunlap and Van Liere 1978) because this view was seen as contrasting with the more dominant paradigm of the time that was not particularly pro-environment.
Seven, seven-point Likert-type statements are used to measure the extent to which a consumer believes that some specified organization can be trusted in the activities in which it engages to help protect the environment. The source in the study by Osterhus (1997) was a utility company.
Three, seven-point Likert-type statements measure a consumer's attitude toward an activity designed to save energy. As used by Osterhus (1997), the focal activity was a program offered by electrical utility company whereby monetary incentives (credits) were offered to consumers for their willingness to reduce their air conditioner usage during times of peak electrical demand.
Four seven-point Likert-type statements are used to measure the extent to which a consumer is concerned about air pollution, with an emphasis on the role played by electrical power plants.
