You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

education

This three-item, nine-point scale is used to measure a person's socio-economic position on the basis of the following self-reported characteristics: dwelling area, family income, and education.

This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.

This six-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the professors working for an educational institution are responsible and can be depended on to do what they promise to do.

The degree to which a person thinks the professors working for an educational institution are sensitive and concerned about their students' needs is measured with a five-item, seven-point Likert-type scale.

A seven-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks an educational institution has grounds, buildings, equipment, and professors that are neat and clean.

This 11-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks the professors working for an educational institution engage in various specified activities that help ensure a high-quality education to students.

Six, seven-point Likert-type statements measure the degree to which a person thinks the professors working for an educational institution are helpful to students.

The scale is composed of six, five-point Likert-type items that measure a student's degree of satisfaction with a class he/she recently took.

This six-item scale measures the degree to which a person indicates an inclination to recommend a business school to others. The scale appears to be intended for a current student of a MBA program.

This scale uses six, five point Likert-type items to measure the degree to which a person believes that a recent experience at a resort/spa solved some health-related problems (physical, emotional, mental).