The persuasive power of some information a person has been exposed to is measured in this scale using three, seven-point items.
Five, seven-point semantic-differentials are used in this scale to measure both a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.
This is a four-item, seven-point Likert-type scale purported to measure a person's attitude about the quality of a particular testimonial advertisement.
A three-item, six-point, Likert-like scale is used to measure the likelihood that a consumer would complain to an offending marketer if it was expected that the latter would respond in a positive way. The construct measured by the scale is referred to as value (voice) in Singh (1990a) and worthiness of complaint in Singh (1990b). Three slightly different versions of the scale were used depending on the service category being studied.
Eight, seven-point semantic-differentials are used to measure the degree of functional value a person's believes a particular object (product, process, etc.) has.
The scale is composed of three, five-point semantic differentials that measure the degree to which a consumer believes that a particular product/brand accomplishes what it is supposed to do.
Five, seven-point items are used to measure a person's beliefs about the positive, health-related consequences of using sunscreen. The construct measured by the scale was referred to as response efficacy by Keller (2006).
The scale is composed of six, seven-point semantic differentials that measure a person's beliefs regarding the strength and self-reliance of someone.
This scale has five, seven-point Likert-type statements that measure the degree to which a person feels effectual and capable in his/her life, with an emphasis on the role played by a specific person.
Four, seven-point Likert-type items are used to measure a person's beliefs regarding the degree to which those who are in charge of a particular business know what they are doing and are good at it.
