A person's admission to having been under the influence of some intoxicating substance and then behaving inappropriately in a hospitality-based environment is measured with five, seven-point Likert-type items.
The degree to which a person expresses concern about being thought well of and accepted by others is measured in this scale with six, ten-point Likert-type items.
This is a three-item, five-point scale that assesses the experience a person has had with shyness-related emotions. The directions and response scale can be worded so as to measure the intensity of the emotional state at the present time or they can be adjusted to measure the frequency with which a person has experienced the emotion during some specified time period. One-word items were used in the study by Westbrook and Oliver (1991) whereas phrases based on those same items were used by Allen, Machleit, and Kleine (1992). This scale has also been referred to as shame.
The scale is composed of four, seven-point statements that are intended to measure the degree to which a person is motivated to act in such a way so as to preserve, improve, or avoid hurting one's image in the eyes of others, particularly with regard to a decision that has been made. The scale was called public self-image by White and Dahl (2007).
Ten, six-point items are used to measure the extent of a person's concern about his/her body, with particular emphasis on the anxiety caused by one's body shape and how it is might be viewed by others.
Eight, five-point phrases are used in this scale to measure the extent to which a person believes that use of a product will result in bad physical and/or social consequences. The set of items is most relevant for consumption of alcohol but might be modified a little for related substances such as drugs.
The motivation for a person's behavior that may have involved misrepresenting the truth is measured in this scale with four statements. In particular, the motivation represented in the items has to do with the desire to appear to others as a consumer who has made a good decision by getting a good deal though the reality is that too much was paid for a product. The scale was referred to as public self-threat by Argo, White, and Dahl (2006).
Three, seven-point semantic differential items were used to measure a person's motivation for engaging in a behavior that may have involved misrepresenting the truth. In particular, the motivation represented in the items involved protecting one's self-esteem and preserving the view of one's self as a smart consumer though there is evidence to the contrary. The scale was referred to as private self-threat by Argo, White, and Dahl (2006).
Twelve, seven-point statements are used to measure the degree to which a person describes several specific examples of socially embarrassing circumstances as being of "bad" if they were experienced.
Three, seven-point semantic differentials are used to measure the level of negative emotion one has experienced with the emphasis being on the regretful feelings about something that could be viewed as socially improper.
