This scale is composed of five, five-point items that are intended to measure the likelihood of a customer reacting to a service failure by expressing his/her anger to the service employee(s) with hostile gestures or threats of violence.
Three, seven-point Likert-type items are used to measure the degree to which a person feels a sense of emotional appreciation for unspecified benefits received from a certain party.
Four, five-point items compose the scale and measure the degree to which a customer has reacted to a service failure by considering retribution and possibly taken action against the business or its employees.
Three, seven-point uni-polar items are used in this scale to measure a person's fear-related response to an advertisement.
The scale is composed of three, seven-point uni-polar items that measure a person's guilt-related response to an advertisement.
Four statements are used in this scale to measure how a person feels about money he/she has received. In the study by Raghubir and Srivastava (2009), the scale was used to measure how people felt about the compensation they received from a market research firm for participating in a study. The scale seems to be amenable for use in a wider variety of contexts such as how consumers feel about product rebates, tax refunds, and legal settlements.
This scale has eight, seven-point Likert-type statements that measure a person's general sense of uncertainty about his/her competence. The scale was called personal insecurity by Rindfleisch, Burroughs, and Wong (2009).
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
The scale is composed of six, seven-point Likert-type statements that are intended to measure the degree to which a person is worried about his/her close personal relationships with other individuals such that growing closer to them will lead to them drawing away. The scale was called developmental insecurity by Rindfleisch, Burroughs, and Wong (2009).
This scale uses three, seven point items to measure how much happiness a consumer believes a particular purchase has brought to his/her life. The implication is that this scale is intended to measure something different from product satisfaction.
