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Bob Moritz
Marshfield Clinic Research Foundation

environment

A person's concern for the environment and willingness to work toward its protection are measured in this scale with four, seven-point Likert-type items.

The degree to which a person believes that the interior of a certain brand's stores are pleasant and organized well is measured using three, seven-point Likert-type items.  The scale is most suited for a chain of stores that is known for featuring its own branded products, e.g., Gap, Abercrombie & Fitch, Hollister.

The degree to which a customer believes that the interior of some physical space (such as a store) is unpleasant, particularly in terms of being cramped, is measured with five, seven-point Likert-type items.  Depending upon one's preferred terminology, this could be viewed as a facet of atmospherics or servicescape.

Four, seven-point Likert-type items are used to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.

This scale uses five, seven-point Likert-type items to measure the degree to which a person believes that the outside of a certain physical space (such as a store) is unattractive.

The frequency with which a person engages in behaviors that can be interpreted as helping to preserve the environment are measured with four, five-point items.

This four-item, five-point scale measures the frequency with which a person engages in behaviors that reflect a materially simple lifestyle with particular emphasis on buying second-hand items and not using a car for transportation.

A six-item, seven-point semantic differential summated ratings scale is used to measure the degree to which a person feels independent and in control as an affective reaction to some environmental stimulus.

A six-item, seven-point Likert-type scale is used to measure the degree to which a person who has just experienced an outdoor adventure describes it as an escape from his/her previous ''world'' for a time.

The scale is composed of eight, six-point Likert-type items that are intended to measure a consumer lifestyle trait characterized by the tendency to be both restrained in acquiring products as well as resourceful in using them.