The degree to which a customer reports being treated improperly by a business is measured in this scale using four, seven-point Likert-type items.
The morality of a person, object, or act is measured in this scale with three, seven-point bi-polar adjectives. The scale was used by Wilcox, Kim, and Sen (2009) to study beliefs about people who buy counterfeit products.
The degree to which a person believes a certain company is making a positive impact on society and minimizing its negative impact is measured in this scale using three, seven-point Likert-type items.
Ten, five-point items are used to measure the frequency with which an adolescent reports engaging in behaviors that would be considered improper if not immoral by most adults.
This scale uses four, seven-point Likert-type items to measure a person's belief that among his/her friends and family it is is considered acceptable to return products after they have been used or damaged.
Using four, seven-point Likert-type items, this scale measures a person's attitude about the financial consequences of customers returning products that have been used and/damaged. The implication is that it is improper to take products back if the use and/or damage to the products was the fault of the buyers, not the sellers but that people vary in the extent to which they believe the practice does significant financial damage to a business.
The scale is composed of four, seven-point Likert-type items that measure the degree to which the respondent is personally familiar with returning products to the place they were purchased after the products had been used and/or broken. Although not explicitly stated in the scale items, the implication is that it was improper to take the products back given that the use and/or damage to the products was the fault of the buyer, not the seller.
Three statements with bi-polar adjective responses are used in this scale to measure a consumer's attitude regarding a marketer's motive for changing prices, i.e., was it a good/bad motive?
The scale is composed of three statements that measure a customer's opinion regarding the reason why a retailer offers a low-price guarantee. In particular, the scale measures the degree to which a consumer believes the low-price guarantee is offered in order serve its own financial interests rather than to be customer-oriented.
The scale is composed of three, seven-point Likert-type items that are used to measure a person's belief that a company (or companies) should inform consumers if personal information is gathered from them and how it is used.
