Using four, seven-point Likert-type items, this scale measures the degree to which a consumer shops online rather than in retail stores because of the immediate positive feelings that are experienced.
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
Six, seven-point Likert-type items are used to measure the interest a person reports having in some specified product category. The measure was referred to as interest in cars by Srinivasan and Ratchford (1991).
A three-item, five-point scale is used to measure one's excitement-related emotional reaction to some specific stimulus.
A five-item, seven-point semantic differential scale is used to measure the degree to which one evaluates a stimulus (such as a product) as being exciting and interesting.
A three-item, five-point scale is used to measure one's excitement-related emotional reaction to an environmental stimulus.
This seven-point Likert-type scale measures the degree to which a person reports being willing, even eager, to try new and/or unfamiliar stores and products.
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
The scale is composed of Likert-type statements that attempt to measure a consumer's interest in a product category. It also seems to measure a facet of self-concept in that the consumer believes decisions regarding the product category express something about one's self to others.
Four, seven-point Likert-type items are used to measure the degree to which a person believes that a group of people who have been part of a conversation appeared to be engaged and interested. As used by Van Dolen, Dabholkar, and Ruyter (2007), respondents were evaluating a chat-based service they had experienced that was for gathering information about investment funds from other customers and a financial advisor.
