The three, seven-point Likert-type items composing the scale are intended to measure an aspect of one's relationship with a brand that is akin to love.
A three-item, five-point Likert-type scale measures the degree to which a consumer believes that a discount is to be used only by those of a specified age group (e.g., senior citizens). The scale was referred to by Tepper (1994) as age segmentation cue manipulation check.
