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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

exercise

A 12-item, seven-point Likert-type scale is used to measure the degree of control one believes he/she has over his/her health-related behaviors. The emphasis is on engaging in the behaviors rather than the outcome of those behaviors.

The scale uses three statements and a seven-point Likert-type response format to measure the extent to which something has helped a person want to exercise regularly. The motivating factor in the study by Nan (2008) was a public service announcement. However, the items seem to be amenable for use with other stimuli.

This scale uses six, five point Likert-type items to measure the degree to which a person believes that a recent experience at a resort/spa solved some health-related problems (physical, emotional, mental).

This nine item, seven-point Likert-type scale is intended to measure the degree to which a person follows the instructions given to him/her as part of a weight loss program.

A person's beliefs about engaging in specific behaviors to mitigate health threats is measured using five, five-point Likert-type items.

The scale is composed of five, five-point Likert-type items intended to measure a person's stated expectation to be able to successfully engage in behaviors that mitigate health threats.

The six-item, seven-point scale is used to measure quality-related beliefs a person has regarding an exercise and fitness service (health club).

The probability that a person engages in activities related to maintaining good health is measured using seventeen, three-point items.

This is a three-item, six-point, Likert-type scale that measures a person's expressed level of personal involvement in sports activities, not just being a spectator. It was referred to as sports enthusiast by Lumpkin and Darden (1982) and physical fitness by Hawes and Lumpkin (1984).