The degree to which a consumer believes that a particular brand has had a strong emotional impact on him/her is measured in this scale with three, seven-point Likert-type items.
Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes that a particular brand has had a strong effect on one or more of his/her senses.
The scale uses three, seven-point Likert-type items to measure the degree to which a consumer believes that his/her use of a particular brand has evoked cognitve activity.
This scale measures the degree to which a consumer reports having action-oriented experiences with a particular brand. Three, seven-point Likert-type items compose the scale.
A five-item, seven-point Likert-type scale is used to measure the degree to which an endorser is viewed as being knowledgeable about a topic.
This four item Likert-type scale is purported to measure a consumer's level of perceived risk associated with the purchase of a specified product.
This is a three-item, seven-point, Likert-type scale measuring the degree to which a consumer believes that the quality of brands in a particular product category can be judged adequately by visual inspection rather than actual trial.
A five-item, seven-point Likert-type scale is used to measure the degree of familiarity a consumer has with shopping for a specified product.
This three-item, seven-point Likert-like scale can be used to measure the likelihood that a consumer would base his/her purchase decision on first-hand experiences with the product. The measure was referred to by Murray (1985) as direct observation/trial.
This three-item, seven-point Likert-like scale is used to measure the probability that a consumer would base his/her purchase decision on his/her relevant past experiences. The measure was referred to by Murray (1985) as past personal experience.
