Four, seven-point Likert-type items are used to measure the degree to which a customer believes his/her relationship with a company is based on the personal service that comes from being treated as an individual.
A five-item, seven-point Likert-type scale is used to measure the degree of familiarity a consumer has with shopping for a specified product.
A three-item, seven-point Likert-type scale is used to measure a consumer's familiarity with and interest in a specified food product category. Cole and Balasubramanian (1993) studied breakfast cereal.
Four, seven-point Likert-type items measure a consumer's reported knowledge of brands in a specified product category as well as the important criteria to use in making a selection.
Five, seven-point Likert-type statements are used to measure the confidence a consumer expresses in knowing how to properly use an object. The objects examined by Meuter et al. (2005) were two kinds of self-service technologies. In the context of co-production, the scale has been viewed as a measure of role clarity (Meuter et al. 2005; Dong, Evans, and Zou 2008).
The scale has three, seven-point semantic-differentials that measure the degree to which a person describes an experience as being common and occurring frequently or as atypical and rarely happening. Although used by Hess, Ganesan, and Klein (2007) with regard to a service failure, the items themselves are general enough to apply to a wide variety of events one might experience.
The purpose of this scale is to measure the closeness of the relationship between the receiver of a service (the one responding to the scale) and the party providing the service.
The scale has three, seven point items that are used to measure the importance a consumer places on a shopping center having a wide variety of merchandise for the purpose of selecting where to shop, with an emphasis on the set of stores having well-known brands and new products.
Five, seven-point Likert-type items are used in the scale to measure the degree to which a person is well familiar with the rules of returning products to stores as well as the buyer's rights to do so. Harris called the scale knowledge of returning rules and regulations.
The scale is composed of four, seven-point Likert-type items that measure the degree to which the respondent is personally familiar with returning products to the place they were purchased after the products had been used and/or broken. Although not explicitly stated in the scale items, the implication is that it was improper to take the products back given that the use and/or damage to the products was the fault of the buyer, not the seller.
