The scale is composed of four, seven-point Likert-type statements that are intended to measure how much emotional distress a person says would be experienced if separated from a particular object. The object could be a person, place, or thing; in the case of the studies by Thomson (2006), the object was "human brands" such as celebrities and other well-known people.
The scale has three Likert-type statements that are used to assess the extent to which a consumer expresses interest in a certain brand.
Three, five-point Likert-type statements are used to measure the degree to which a consumer has experienced positive relationships with other consumers due to their mutual ownership of a certain branded product. The scale was referred to as owner-owners relationship by McAlexander, Schouten, and Koenig (2002).
A consumer's attitude toward a certain product is assessed with three, five-point Likert-type statements. The emphasis of the scale is on the affective component of one's an attitude. The scale was referred to as owner-product relationship by McAlexander, Schouten, and Koenig (2002).
The scale is composed of four, seven-point semantic differentials measuring the attitude of a sports team fan of other fans regarding their approval of the purchase of a team sponsor's products.
Three, seven-point semantic differentials are used to measure the degree to which a person considers the normal price charged for a particular good, service, or activity make the deal a good value.
Three, seven-point semantic differentials are used to measure the degree to which a person evaluates the tangible aspects of an object such as a structure to be of high quality. The object examined by Wakefield and Barnes (1996) was a stadium.
The scale seems to measure a person's overall interest in soccer but most particularly gauges the degree to which a person was involved in watching a particular game on television. The measure is composed of eight, seven-point items with seven of the items being of the Likert-type.
The degree to which a person indicates being a fan of some form of entertainment, particularly a sports team, is measured in this scale by three, seven-point Likert-type items.
