The extent to which a person expresses the ability to regulate his/her engagement in an activity is measured using four, seven-point items.
This three-item, five-point scale is used to measure a shopper's attitude about the prices associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
This is a three-item, five-point scale apparently measuring a shopper's attitude about the product quality associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
The degree to which a patient believes the food served in a particular hospital was delivered when expected and was appetizing is measured with a three-item, five-point Likert-type scale.
A three-item, seven-point Likert-type scale is used to measure a consumer's familiarity with and interest in a specified food product category. Cole and Balasubramanian (1993) studied breakfast cereal.
A six-item, seven-point scale is used to measure the frequency with which a person engages in several activities related to healthy nutrition. The scale was referred to by Moorman and Matulich (1993) as negative diet restriction because the emphasis of these items is on what to limit in one's diet rather than which good foods to consume.
This four-item, seven-point scale is used to measure the degree to which people say they are confident in their ability to understand and use specified nutritional information on food packaging.
This is a seven-item, seven-point semantic differential used to measure a person's attitude toward a product, with an emphasis on evaluation of its taste. The scale is most appropriate for use with a beverage.
The scale is composed of three, seven-point items that measure the likelihood that a certain restaurant offers a wide variety of items.
Three, seven-point Likert-type statements are used to assess a customer's attitude regarding the quality of food and service at a particular restaurant.
