The degree to which a buyer believes that a particular seller is likely to care about his/her best interests in the future regardless of the problem is measured with four, seven-point Likert-type items.
This four-item, five-point, Likert-type scale is used in measuring the degree to which a consumer enjoys shopping where store employees know his/her name and will converse with him/her about topics other than products. The scale was referred to by Forman and Sriram (1991) as Shopping as a Social Experience (SSE).
This is a four-item, four-point, Likert-type scale measuring the deficiency one perceives in his/her social relationships. Referring to an unpleasant subjective experience, this is not necessarily the same as social isolation. Therefore, at one extreme, a person could feel lonely in a crowd or, at the other extreme, could be alone and not feel lonely.
Four, seven-point items are used to measure the degree to which a customer believes the relationship he/she has with an employee is warm and pleasant.
The degree to which a customer of a business expresses comfort and enjoyment interacting with a particular employee is measured using this three item, five-point Likert-type scale.
Three, seven-point statements are employed in this scale to measure a person's expectation that he/she would interact with a particular person. The other person could be someone real that respondents were familiar with or a hypothetical person described to them as part of the study.
The scale uses three, seven-point semantic differentials to measure the degree to which an object is viewed as being personal and friendly rather than distant and impersonal. The scale was called belongingness by Krishna and Ahluwalia (2008) and was used with reference to a slogan.
The scale is composed of four, ten-point statements that measure the degree to which a shopper places importance on being recognized and treated in a friendly manner by a store's employees.
The seven-point Likert-type scale is used to measure a consumer's general attitude regarding the quality of service received from a certain store with an emphasis on the manner of treatment given by the employees.
The scale attempts to assess the degree to which a consumer views a brand as having personality-like characteristics typified by facets such as being down-to-earth, honest, wholesome, and cheerful.
