Three, seven-point Likert-type items are used to measure the degree to which a customer believes that the seller is devoting substantial time and energy to building their business relationship.
This scale uses three, seven-point Likert-type items to measure a customer's motivation to maintain a business relationship with a particular seller.
This scale uses nine statements to measure the degree to which a person expresses a type of interdependent self-concept based on close relationships with specific others.
This four-item, seven-point Likert-type scale is used for measuring the belief that if a new product were purchased it would be noticed by a reference group important to the consumer.
This is a three-item, seven-point Likert-type scale measuring the self-reported likelihood of shopping at a specified store. Baker, Levy, and Grewal (1992) called the scale willingness to buy.
These seven, seven-point Likert-like items were used for measuring the probability that a consumer would base his/her purchase decision on information gathered from personal independent sources (relative or friend) as well as personal advocate sources (store manager or employee).
This is a four-item, seven-point scale focusing on the extent to which the motivation to own a product is viewed as instrumental to achieving a social purpose. The beliefs version of the scale measures the perceived probability that certain desirable consequences will occur. The evaluation version measures the personal importance of these consequences. There are also direct and indirect versions of the scale. As shown in the Scale Items section, the difference between the two has to do with whether the items are responded to in the first person (direct version) or the third person (indirect version).
Seven, five-point, Likert-type statements are used to measure the degree to which a person expresses the need to have friends' approval of where and what he/she buys. The scale was developed for use with teenagers but appears to be amenable for use with other age groups, though some testing may be necessary.
A four-item, five-point Likert-type scale is used to measure the degree to which a person communicates with friends before deciding what to buy. The scale was developed for use with teenagers but appears to be amenable for use with other age groups, though some retesting may be necessary.
A three-item, five-point Likert-type scale is used to measure the degree to which a teenager describes the media as having a major influence on what he/she buys.
