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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

future

With three, six-point Likert-type items, this scale is intended to measure a person's beliefs regarding the malleability of traits and attributes related to things in the world (self, others, and the environment).  At one extreme, some believe that the world is uncontrollable and fixed while at the other extreme there are people who view people and things as changeable and adaptive.

The degree to which a person views fate as a powerful force that influences events and outcomes is measured in this scale using six, ten-point Likert-type items.  Fate has a sense of predestination while luck is more transient.  Despite the distinction, the scale seems to capture aspects of both.

The scale is composed of nineteen, five-point items that measure a person's chronic tendency to focus on either the present or the future.

Three, seven-point Likert-type items are used to measure a person's intention to not only go to a store again in the future but to look forward to it.

The scale has three, seven-point Likert-type items that measure the degree to which a consumer who has done business with a service provider previously intends to do it again in the next few years. Although the statements are stated in terms of a service provider, they appear to be amenable for rephrasing and use with other entities, particularly retail stores.

Four, seven-point Likert-type items are used to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on working towards a better future.

The scale has three ten-point items that are used to measure the level of pleasure a person anticipates having with respect to some future experience.

Four, five-point items are used to measure a person's attitude toward working for a particular company and the likelihood of seeking employment with it in the future.

Four, five-point Likert-type items are used to measure the degree to which a person expresses the desire to indefinitely maintain a relationship with a particular entity. The entities measured by Jones, Taylor, and Bansal (2008) were a service provider (the business), an employee of the service provider, and an individual person.

A person's sense of life satisfaction as currently experienced is measured with this eight-item semantic-differential scale.