Six, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that government agencies and officials are benevolent and honest with respect to the way a specified activity is regulated. Grayson, Johnson, and Chen (2008) referred to this measure as system trust-government.
The extent to which a person believes that there is a need for government regulation of programming (including commercials) aimed at children is measured by nine, five-point Likert-type items.
The scale is composed of three, seven-point statements intended to assess the importance a person places on maintaining a positive image in the community when it comes to deciding whether or not to air an advertisement. As studied by Wicks and Abernethy (2001), the respondent was a TV sales manager or other station employee who was familiar with the station's clearance policy. Further, the type of advertisement they examined was infomercials.
Sixteen, five-point Likert-type statements are used to measure a person's attitude about a wide range of ecological issues with an emphasis on conservation and pollution. The developers of the scale referred to it as Environmental Concern (Weigel and Weigel 1978).
A four-item, five-point Likert-type scale is used to measure a person's belief about the ability and/or desire of government to handle what one perceives to be important matters. This scale was referred to as political trust by Durand and Lambert (1985).
This is a four-item, five-point Likert-type scale measuring a person's perceived inability to influence the political system. This scale was referred to as political efficacy by Durand and Lambert (1985).
