This three-item, five-point scale is used to measure a shopper's attitude about the prices associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
This is a three-item, five-point scale apparently measuring a shopper's attitude about the product quality associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
This scale is a three-item, seven-point, Likert-type measure assessing a consumer's tendency to purchase just what he/she needs regardless of whether or not products are on sale. The scale was referred to as marginal utility by Lichtenstein, Netemeyer, and Burton (1990)
Six, seven-point Likert-type items are used to measure the degree to which a consumer holds a positive attitude about shopping such that it is enjoyable and worth the time and effort.
Three, seven-point items are used in this scale to measure a person's attitude regarding the quality of a particular product/brand.
It is a three-item, seven-point scale measuring the self-reported likelihood that a consumer will purchase a product based upon information he/she has read either on the product's package (in the case of something purchased in a supermarket) or on the menu (in the case of purchasing something a restaurant).
This five-item, seven-point Likert-type scale measures a consumer's willingness to spend the time and energy necessary to shop around if need be to purchase grocery products at the lowest price. A four-item version was used by Manning, Sprott, and Miyazaki (1998) and a six-item version was used by Ofir (2004).
The scale is composed of four, seven-point statements that measure the degree to which a consumer has certain prices in mind when deciding if the actual price of a particular product is "good."
The scale is composed of nine, seven-point Likert-type items measuring the degree to which a consumer believes that the unit price information provided on a grocer's shelf label to which he/she has been exposed was noticeable and stands out from other information on the label. As used by Miyazaki, Sprott, and Manning (2000), respondents were instructed that their answers are relative to shelf labels they are familiar with from grocery stores where they have shopped.
It is a three-item, seven-point scale measuring the degree to which people say they are interested and do things which indicate concern about nutritional information on food packaging. The scale was referred to as enduring motivation to process by Moorman (1990) and motivation to process nutrition information by Burton, Garretson, and Velliquette (1999).
