The scale is intended to measure the intensity of a customer's positive feelings towards a certain store.
Four statements are used in this scale to measure how a person feels about money he/she has received. In the study by Raghubir and Srivastava (2009), the scale was used to measure how people felt about the compensation they received from a market research firm for participating in a study. The scale seems to be amenable for use in a wider variety of contexts such as how consumers feel about product rebates, tax refunds, and legal settlements.
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
This is a four-item, five-point scale measuring a sadness-related emotional reaction to some specified stimulus. Mano and Oliver (1993) referred to the scale as unpleasantness.
This is a three-item, five-point scale that assesses the extent to which a person reports experiencing the sadness-related emotion. The directions and response scale can be worded so as to measure the intensity of the emotional state at the present time or they can be adjusted to measure the frequency with which a person has experienced the emotion during some specified time period. One-word items were used by Westbrook and Oliver (1991) whereas phrases based on those same items were used by Allen, Machleit, and Kleine (1992).
This is a six-item, six-point scale measuring the pleasure-related emotional reaction one may have to an environmental stimulus. The scale focuses on the person's feelings rather than being a direct description of the stimulus.
The scale is composed of four, five-point Likert-type statements that measure a particular state of feeling of transient duration. Mood is conceptualized as being a milder form of feeling than emotions that nonetheless is not sudden and can last hours or days. The scale measures mood at a particular point in time on a simple good/bad continuum rather than attempting to assess various dimensions of mood.
This scale is composed of six, five-point Likert-type items that measure the degree to which a person is oriented toward possessing goods and money as a means of personal happiness and social progress.
This three-item, five-point scale assesses a person's experience of the joy-related emotion. The directions and response scale can be worded so as to measure the intensity of the emotional state at the present time or they can be adjusted to measure the frequency with which a person has experienced the emotion during some specified time period. One-word items were used in the study by Westbrook and Oliver (1991) and phrases based on those same items were used by Allen, Machleit, and Kleine (1992).
A three-item, five-point scale is used to measure one's excitement-related emotional reaction to some specific stimulus.
