This scale uses ten, five point Likert-like items to assess how much a person who has recently engaged in a certain task describes his/her processing of information as being conducted quickly, almost effortlessly, and depending heavily on affect.
This five-item, five-point Likert-type scale assesses the degree to which a person expresses enjoyment in watching TV commercials.
This is a six-item, six-point scale measuring the pleasure-related emotional reaction one may have to an environmental stimulus. The scale focuses on the person's feelings rather than being a direct description of the stimulus.
A seven-point semantic differential scale is used to measure the pleasure-related aspects of a consumer's attitude toward some specific product. Stayman and Batra (1991) used a four-item version in Study 1 and a six-item version in Study 2.
The five-item, five-point Likert-type scale measures the enduring tendency of a consumer to derive pleasure from shopping. The scale appears to be tapping into recreational shopping more than focused prepurchase search.
Three, seven-point Likert-type items are used in this scale to measure the degree to which a consumer experiences strong, positive feelings when buying products. While similar to the many shopping enjoyment scales that have been developed over time, this scale places more emphasis on the pleasure derived from the buying itself rather than the shopping activity.
The degree to which a consumer views expensive products/brands as forms of self-reward and purchases them for that reason is measured with this four item, seven-point Likert-type scale.
These six, seven-point Likert-type statements compose one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the terminal dimension of NFT such that touch during the pre-purchase search process is an inherently hedonic experience regardless of the purchase goal.
This seven-point scale is intended to assess a person's tendency to act impulsively with the emphasis being on one's lack of self-control.
Three, seven-point Likert-type statements are used to measure the degree to which a person considers using the sense of touch to be pleasant. Peck and Wiggins (2006) referred to the scale as funtouch.
