The scale uses five, seven-point Likert-type items to measure a customer's belief that it is easy to do business with a company because of the helpfulness of its employees.
This scale uses three, seven-point Likert-type items to measure a customer’s belief that the seller is taking into account the buyer's task-related needs to help him/her complete a given task.
A person's expressed likelihood of donating time and effort to a charity is measured in this scale using three, seven-point items.
Six, seven-point Likert-type statements measure the degree to which a person thinks the professors working for an educational institution are helpful to students.
This scale has six, five-point Likert-type items that are intended to measure the degree to which a person thinks the discharge process he/she experienced upon being released after a hospital stay was handled well by the hospital staff.
The degree to which a person thinks the professors working for an educational institution are sensitive and concerned about their students' needs is measured with a five-item, seven-point Likert-type scale.
The scale uses three semantic differentials to measure the degree to which a stimulus is perceived to be efficient and informative.
The scale is composed of five, five-point Likert-type items that measure the degree to which a business has the customer's best interest at heart.
Five, seven-point items are used to describe how "social" an object is. While the scale appears to be amenable for use with reference to a person, it was made for use with a website, thus, it may make most sense when used with non-human objects that are intended to have human-like qualities such as interactivity and protocol usage.
Six, seven-point items are used to measure the degree to which a consumer believes that a particular retail store has certain characteristics that are related to quality.
