Five, five-point Likert-type statements are used to assess the degree to which a consumer believes that a computer has changed key aspects of his/her life, particularly in the home.
It is a three-item, five-point Likert-type summated ratings scale measuring the one's attitude about direct marketing activities being aimed at him/her.
Six, seven-point items are used to measure the degree to which an apartment featured in an ad is viewed as being of high quality.
Three, five-point Likert-type items that appear to measure the value a person places on being a homemaker. The scale measures not only whether the respondent views herself/himself as a homemaker but also the importance of that role in general.
Five, seven-point items measure the degree to which a consumer believes that having home-cooked meals and eating together as a family is important.
This five-item, six-point, Likert-type scale measures a person's desire to minimize the time spent on common activities and was referred to as time spent in everyday activities by Dickerson and Gentry (1983).
This is a seven-item, six-point, Likert-type scale that measures a person's interest in shopping at home by phone or mail.
A four-item, six-point, Likert-type scale is used to measure a person's dislike of housekeeping. A two-item version of the scale was used by Lumpkin and Darden (1982) as well as Hawes and Lumpkin (1984).
This three-item, six-point, Likert-type scale measures a person's enjoyment of staying at home rather than going out.
This is a two-item, six-point Likert-type scale that measures the strength of one's motivation to stay at home rather than go out. The scale was referred to as limited activity by Rahtz, Sirgy, and Meadow (1989).
