This four-item, five-point Likert-type scale is intended to measure the degree to which a person believes that most TV commercials do not provide factual, accurate information about products.
This scale is composed of four, seven-point Likert-type statements intended to measure a person's opinion of an endorser's honesty and dependability.
This four-item, seven-point, Likert-type scale is used to measure the degree of care used by a respondent when completing a questionnaire so as to provide answers that accurately reflect his/her feelings and opinions.
This scale is composed of six, seven-point Likert-type items intended to measure a person's likelihood over time to return products for refunds even though he/she has already used or broken the products. Harris called the scale consumer fraudulent return proclivity.
The scale is intended to measure both the tendency to give self-reports that are honest but positively biased (self-deceptive positivity) as well as deliberate self-presentation to others (impression management). Scores are based upon the extent to which respondents consider forty statements about their behavior to be true. The full instrument is called the Balanced Inventory of Desirable Responding (BIDR).
The scale is composed of four, five-point Likert-type items that measure the degree to which a person believes in following the law and practicing business with high integrity.
Seven, seven-point Likert-type statements are used in the scale to measure the degree to which a customer can count on a service provider and believes it to be honest.
Seven-point Likert-type statements are used to measure the degree of trust a person has in a person or organization.
This well-known scale is intended to measure the degree to which people describe themselves in socially acceptable terms in order to gain the approval of others. The original version scale of the scale has thirty-three items and uses a True/False response format. However, abbreviated versions have typically been used in marketing research and Likert-type response scales have been applied in some cases.
Three, seven-point Likert-type statements are used to measure a person's experience with hiding purchased products from some particular person because he/she would probably disagree with the decisions. The scale was called deception by Bristol and Mangleburg (2005) and was used with teens to determine if they hid purchases from their others.
