A person's tendency to respond angrily and with hostility when provoked is measured in this scale using six, seven-point Likert-type items.
Six, five-point Likert-type statements are used to measure a consumer's tendency to express and/or exhibit hostility toward a marketer, especially salespeople. An 11-item version of the scale translated into Dutch was used by Richins (1987).
A 34-item scale is used to measure a person's expressed tendency to experience three dimensions of psychological hostility: assault, irritability, and verbal hostility.
