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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

idealism

The three items in this scale are intended to capture the level of hopeful-type feelings a person is experiencing (or experienced during a certain event).

Three, seven-point Likert-type items are used to measure a person's tendency to believe that he/she will generally experience more good than bad in life.

Ten, five-point Likert-type items are purported to measure the degree to which a person's moral philosophy is based on an understanding of the inherent propriety of an action, regardless of its consequences. In particular, the items focus on the assumption that desirable results can be obtained if the "right" action is taken.