This is a seven-point, four-item semantic differential scale that is supposed to measure a person's intrinsic involvement with a particular advertisement.
Five, five-point Likert-type items are used to measure the degree of importance a consumer places on mass media advertising when shopping for a specified product.
Four, five-point Likert-type items are used to measure the degree of importance that various information sources, mainly in-store influences, have to a person when shopping for a certain product.
This is a four-item, five-point that measures the importance a person places on independent, expert information sources.
This five-item, seven-point scale is used to measure various aspects (knowledge, use, importance) of a consumer's involvement with several product categories.
This scale uses five, seven-point Likert-type items to measure the importance placed on the influence of one's best friend in the consumption of certain expressive products.
A five-item, seven-point Likert-type scale is used to measure the importance placed on the influence of friends in the consumption of certain expressive products.
The scale has five, seven-point Likert-type items that measure the importance a consumer places on the influence of others in the consumption of certain expressive products.
The various versions of this scale are used to measure the importance of being in fashion, particularly with regard to dress. A four-item version was suggested by Wells and Tigert (1971) and apparently used by Darden and Perreault (1976). Two-and four-item versions were used by Lumpkin and Darden (1982) and Wilkes (1992), respectively. See also the scale used by Schnaars and Schiffman (1984).
An eight-item, five-point summated scale is used to measure the importance to a potential donor of a charity's support services that focus on preventing problems from developing. It was described by Harvey (1990) as the preventative/facilitative services dimension of the fundraising ''product.''
