With five, seven-point items, this scale measures the degree to which a consumer believes a customized version of a product is better in various ways compared to the standard version. The scale was called delta benefit by Franke, Keinz, and Steger (2009), referring to the increase in benefits that occurs when a product is changed to be more like the customer desires.
This scale uses five, seven-point statements to measure the degree to which a person believes that a product is able to improve its performance over time by storing information and adapting to its environment.
The scale is composed of three, seven-point Likert type statements measuring a person's attitude about the effect of a company's support for a particular event on one's attitude toward that company. The emphasis is on the degree to which sponsorship could improve one's opinion of the sponsor. The events examined by Speed and Thompson (2000) were related to sports.
Four items are used to assess the degree to which a consumer believes a certain product would be able to improve his/her appearance.
