Using four, seven-point Likert-type items, this scale measures the degree to which a consumer shops online rather than in retail stores because of the immediate positive feelings that are experienced.
This scale uses ten, five point Likert-like items to assess how much a person who has recently engaged in a certain task describes his/her processing of information as being conducted quickly, almost effortlessly, and depending heavily on affect.
The scale is composed of thirteen statements that are intended to measure the degree to which a person expresses having the ability to manage his/her inner responses and to resist acting upon undesired behavioral tendencies.
This scale uses three, seven-point, Likert-like items to measure the likelihood that a consumer would forego much if not all methodical prepurchase information search activity and instead make a rather immediate product selection. The measure was referred to by Murray (1985, 1991) as Buy.
A three-item, five-point Likert-type scale is used to measure the frequency with which a consumer buys something not so much because of a desire for the product itself but as a desire to engage in purchase activity. The scale was called object attachment by O'Guinn and Faber (1989; Faber and O'Guinn 1992).
The scale is composed of nine, seven-point Likert-type statements intended to measure the degree to which a person is concerned about time and engages in behaviors to manage its efficient usage.
The scale is composed of nineteen, five-point items that measure a person's chronic tendency to focus on either the present or the future.
Five, six-point Likert-type items are used to measure the degree to which a person describes a behavior of his/hers as not being routine, planned, or anticipated. The behavior investigated by Unger (1981; Unger and Kernan 1983) was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the behavior was recreational shopping.
Three, seven-point Likert-type items are used in this scale to measure the degree to which a consumer identifies negative affect as the reason why he/she has purchased products.
Three, seven-point Likert-type items are used in this scale to measure the degree to which a consumer experiences strong, positive feelings when buying products. While similar to the many shopping enjoyment scales that have been developed over time, this scale places more emphasis on the pleasure derived from the buying itself rather than the shopping activity.
