A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
Using six, five-point items, this scale measures the degree to which a child is involved with a product category such that he/she imagines and creates new "products" as well as adopting commercially produced versions well before other children when they become available.
This is an 80-item, five-point, Likert-type scale. The scale is intended to capture a person's tendency to approach rather than avoid varied and novel experiences. The originator of the scale has said that the ''degree of novelty in any experience is a function of the discrepancy between an individual's past experience and the present one'' (Pearson 1970, p. 199). An abridged version of the instrument measured two dimensions of innovativeness with eight items each using a dichotomous response scale (Venkatraman 1991; Venkatraman and Price 1990).
The scale is composed of 95 items and uses a five-point, Likert-type response format. It is intended to measure a personality characteristic concerned with the desire for change and variation in stimuli. The originators of the scale have said that change seeking ''is a habitual, consistent pattern of behavior which acts to control the amount and kind of stimulus input a given organism receives'' (Garlington and Shimota 1964, p. 920).
This seven-point Likert-type scale measures the degree to which a person reports being willing, even eager, to try new and/or unfamiliar stores and products.
The scale is composed of three, seven point items that are intended to measure the degree to which a consumer's shopping motivation is due to the expectation of benefits (utilitarian and/or hedonic) that will be achieved by purchasing a product(s).
The scale uses six statements to measure a person's chronic tendency to use an approach strategy to attain goals. The emphasis is on pursuing desirable ends rather than avoiding undesirable ones.
The scale is purported to measure the perceived degree of performance risk associated with a specified product. Performance risk has to do with the uncertainty and consequences of a product failing to function at some expected level.
The scale has three, seven-point Likert-type items that measure the degree to which a person expresses interest in technology and desire to have new tech products before others.
Five, seven-point Likert-type statements compose the scale and are intended to measure the degree to which a consumer is motivated to be the first to adopt new technology-based goods and services.
