Four, eight-point semantic differentials are used to measure a consumer's assessment of a new product inventor's intelligence and competency.
The degree to which a person believes that a product exhibits the properties of a human-like personality is measured with four, seven-point items.
The scale has five, seven-point statements intended to measure the degree to which a person believes that a product is able to communicate and interact with the user in a natural, human manner.
Four, seven-point statements are used to measure the degree to which a person believes that a product is able to operate in an independent and goal-directed manner without intervention by the user.
This scale uses four, seven-point statements to measure the degree to which a person believes that a product reacts to changes in its environment in a stimulus/response manner but without learning to improve its performance over time.
The degree to which a person believes that a product is able to communicate with other devices to achieve a common goal is measured by this scale using four, seven-point items.
The motivation for a person's behavior that may have involved misrepresenting the truth is measured in this scale with four statements. In particular, the motivation represented in the items has to do with the desire to appear to others as a consumer who has made a good decision by getting a good deal though the reality is that too much was paid for a product. The scale was referred to as public self-threat by Argo, White, and Dahl (2006).
Four, nine-point semantic-differentials are used in this scale to measure the level of ability and proficiency a person experienced during a recent creative activity.
The scale is composed of eighteen Likert-type items that are supposed to measure a person's tendency to engage in and enjoy effortful information processing. Abbreviated versions of the scale have been used by Ailawadi, Neslin, and Gedenk (2001), Kopalle and Lindsay-Mullikin (2003), and Cotte and Wood (2004).
A multi-item, seven-point semantic differential is used to measure a consumer's assessment of a specified person's competency and training as a source of information about a particular product. Netemeyer and Bearden (1992) used a five-item scale to measure expertise of a personal source of information (retail employee), and Tripp, Jensen, and Carlson (1994) measured the expertise of celebrity endorsers using a six-item scale. Dellaert and Stremersch (2005) used their version of the scale to measure a person's evaluation his/her expertise in configuring a computer.
