This is a four-item, six-point Likert-like scale purported to measure the participants' impressions of the ad.
Six, seven-point Likert-type items are used to measure the interest a person reports having in some specified product category. The measure was referred to as interest in cars by Srinivasan and Ratchford (1991).
The scale has nine, seven-point, Likert-type items that measure the level of interest a person reports having in some specified product category.
The five-item, seven-point scale assesses a research subject's interest in and concern about the task he/she performed as part of a study.
A four-item, seven-point Likert-type scale is used to measure the degree to which a person reports desiring to know more about a specified object. The scale was referred to by Machleit, Allen, and Madden (1993) as brand interest.
A five-item, seven-point semantic differential scale is used to measure the degree to which one evaluates a stimulus (such as a product) as being exciting and interesting.
The scale uses five, five-point statements to measure the perceived probability that a person will advance through the stages of a job application process from contacting the company to accepting the position if it is offered.
Three, seven-point Likert-type items are used to measure the interest and relevance a person expresses having in a message.
A person's interest in and concern about the products carried by a certain store are measured in this scale by using four, seven-point Likert-type items.
Six, six-point items are used in this scale to measure a person's level of interest in knowing and talking about electrical production and providers.
