A respondent's attitude toward the appropriateness of purchasing American-made products versus those manufactured in other countries is measured using a seventeen-item, seven-point Likert-type scale. The scale was called CETSCALE (consumers' ethnocentric tendencies) by its originators (Shimp and Sharma 1987). The scale has been used in a variety of languages and countries. A ten-item version of the scale has been used in some studies and a revised version of the scale was used by Herche (1992).
Six, seven-point Likert-type statements are used to measure the importance of companies treating its foreign workers as well as its domestic employees. The scale was called Nonprofit Domain Perceived Importance by Lichtenstein, Drumwright, and Braig (2004).
Five, seven-point Likert-type statements are used to measure a person's attitude about an aspect of a company's social responsibility that involves treatment of its foreign and domestic workers (e.g., hiring, compensation, working conditions). The scale was called CSR Record Manipulation Check by Lichtenstein, Drumwright, and Braig (2004).
The scale is composed of eight descriptors and a five-point Likert-type response scale to measure a person's opinion about the use of English in a commercial. The scale makes most sense when used in a non-English speaking country where ads are being run or considered which will use English. It is also likely that the scale itself will not be administered in English but will be translated to the appropriate language.
As used by Gerritsen et al. (2000), the measure was used in Holland with respect to a specific commercial after Dutch subjects had been exposed to it. However, it appears to be amenable for use with ads in general.
The scale is composed of six, seven-point Likert-type statements that measure a person's willingness to buy products made in another particular country. Technically, because of the lack of specificity in the measure (time frame, product), this scale may lean more towards being a measure of attitude-toward-the-act than purchase intention. The scale was called willingness to buy by Klein, Ettenson, and Morris (1998).
The scale is composed of six, seven-point Likert-type statements that measure a person's quality-related opinion of products produced in a certain country.
Four, seven-point statements are used to assess a person's opinion of the likelihood that a particular name for a brand would be successful in the market place.
The seven-point semantic differential scale measuring the degree to which a person views a brand name as being acceptable.
The scale is composed of three, seven-point Likert-type statements that measure a person's negative feelings towards a specified country because of something it was responsible for during a war.
The scale is composed of five, seven-point Likert-type statements that measure a person's negative feelings towards a specified country because of its economic power over one's own country.
