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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

internet

The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.

This scale has three, seven-point Likert-type items that measure a consumer's reason for placing items in a shopping cart at a website but not checking out due to concern about identity-theft as well as other privacy and security issues.

This scale is composed of three, seven-point items that measure a consumer's frequency of placing items in a shopping cart at a website but deciding not to checkout because of the willingness to put the purchase on hold in order to look for a better price.

A consumer's beliefs about how often he/she has put items in an online shopping cart but not bought them during the same visit to the site is measured with four, seven-point items.

Three, seven-point items are used to measure a consumer's beliefs about how often he/she has put products in an online shopping cart to help make the purchase decision.

This scale uses four, seven-point Likert-type items to measure how informative and useful the site is, especially with respect to merchandising the products.

The scale is composed of three, seven-point Likert-type items intended to measure the ease with which a person reports being able to order and pay for products at a particular website.

The degree to which a consumer shops online because of the ability to do it without having to interact with sales people or other shoppers is measured with three, seven-point Likert-type items.

The scale uses five, seven-point Likert-type items to measure the degree to which a consumer shops online because of the assortment of products available for purchase as well as the information about them compared to shopping in retail stores.

This scale uses three, seven-point Likert-type items to measure a customer’s belief that the seller is taking into account the buyer's task-related needs to help him/her complete a given task.