A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
The degree to which a consumer believes that a particular brand has had a strong emotional impact on him/her is measured in this scale with three, seven-point Likert-type items.
Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes that a particular brand has had a strong effect on one or more of his/her senses.
The purpose of this scale is to measure the degree to which a consumer includes some important brands in his/her self-concept. Eight, seven-point Likert-type items are used to measure the construct.
The scale uses three, seven-point Likert-type items to measure the degree to which a consumer believes that his/her use of a particular brand has evoked cognitve activity.
A person's expressed likelihood of donating time and effort to a charity is measured in this scale using three, seven-point items.
This scale measures the degree to which a consumer reports having action-oriented experiences with a particular brand. Three, seven-point Likert-type items compose the scale.
Six, seven-point Likert-type items are used in this scale to measure the degree to which a person expresses an emotional bond with an entity that involves people. As used by Raggio and Folse (2009), the entity was a U.S. state. It seems that the scale could be used with companies, stores, social organizations, universities, etc.
Four, five-point Likert-type statements are used to measure the extent that one expresses positive beliefs and affect toward TV commercials, particularly as it helps a user of a product feel connected to it.
This is a three-item, seven-point Likert-like scale measuring how much attention is paid to a certain ad based mostly on the consumer's purchasing considerations and expressed need for the advertised item.
