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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

job

The scale uses five, five-point statements to measure the perceived probability that a person will advance through the stages of a job application process from contacting the company to accepting the position if it is offered.

Four, five-point Likert-type statements are used to measure the degree to which a person believes that an advertisement about a job opening at a company provides useful details.

Three, five-point Likert-type statements are used to measure the degree to which a person believes that a job described in an advertisement is suitable and relevant given his/her education, experience, and interests.

The scale is composed of five questions that are purported to measure a person's sense of the extent to which certain professions are part of the workforce. These particular occupations are specified due to being highlighted in prime-time TV shows and could be perceived as a larger proportion of the population than they really are.