This is a three-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good source of information about products.
This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.
This six-item, seven-point Likert-type scale measures the degree to which a person who has just had an extraordinary experience views it as being personally challenging and instructive.
The scale is composed of eleven, five-point Likert-type statements that are intended to measure flow and/or peak experiences in a consumption context. (More description is provided in the Origin section.)
This scale uses four, seven-point statements to measure the degree to which a person believes that a product reacts to changes in its environment in a stimulus/response manner but without learning to improve its performance over time.
This scale uses five, seven-point statements to measure the degree to which a person believes that a product is able to improve its performance over time by storing information and adapting to its environment.
This scale uses three, seven-point Likert-type items to measure the degree to which a person believes that an advertisement is responsible for changing his/her attitude about a brand. The scale was called change mind by Smith, Chen, and Yang (2008).
The purpose of the scale is to evaluate the importance of a group of information sources in learning about a health-related topic. The common theme among the six sources composing the scale is not perfectly clear. Some are personal, professional sources (items #1 and #2 below) while the rest are promotion materials.
Respondents are asked to use a five-point scale to rate how important each of nine sources is in learning about a specified topic. The nine information sources mainly involve the traditional mass media.
This five-item, five-point Likert-type scale measures the degree of importance interpersonal information sources have to a person when shopping for a certain product.
