Five, six-point Likert-type items are used to measure the degree to which a person describes a behavior of his/hers as not being routine, planned, or anticipated. The behavior investigated by Unger (1981; Unger and Kernan 1983) was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the behavior was recreational shopping.
This is a five-item, six-point Likert-type scale that is supposed to measure the degree to which a person describes an activity or experience as being so absorbing that everything else is forgotten for a while. This scale was simply called involvement by Unger (1981; Unger and Kernan 1983) and the activity investigated was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the activity was recreational shopping.
The extent to which a consumer indicates that shopping is something he/she likes to do is measured using seven-point Likert-type statements.
Three, seven-point semantic differentials are used to measure the degree to which a person considers the normal price charged for a particular good, service, or activity make the deal a good value.
The degree to which a person indicates being a fan of some form of entertainment, particularly a sports team, is measured in this scale by three, seven-point Likert-type items.
