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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

lifestyle

The scale measures the degree to which a person holds beliefs consistent with a form of Christianity referred to as Evangelical.  The scale is composed of nine, nine-point Likert-type items.  Those scoring high on the scale would, for example, believe that their salvation is based on their acceptance of Jesus Christ as their savior rather than earning it with their own effort.

Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.

The extent to which a person identifies with people around the world is measured in this scale using nine, seven point statements.

Five, five-point items are used to measure the degree of simplicity in a person's lifestyle with particular emphasis on making items rather than buying them and doing home repairs rather than hiring someone.

This four-item, five-point scale measures the frequency with which a person engages in behaviors that reflect a materially simple lifestyle with particular emphasis on buying second-hand items and not using a car for transportation.

The frequency with which a person engages in behaviors that can be interpreted as helping to preserve the environment are measured with four, five-point items.

This four-item, five-point, Likert-type scale is intended to measure the degree to which a person engages in multiple activities simultaneously. This behavior is referred to as polychronic time use. The statements in the scale are general and not activity specific.

This is a three-item, seven-point, Likert-type measure of the lack of time a person reports having given the things he/she generally has to do. The construct was referred to as costs of search by Srinivasan and Ratchford (1991) because of the reasoning that if a person is very busy, time for external search will be in short supply.

This is a three-item, seven-point scale measuring the relative amount of time a person spends on achieving a healthy balance between stress and work on the one hand and rest and relaxation on the other.

The various versions of this scale are used to measure the importance of being in fashion, particularly with regard to dress. A four-item version was suggested by Wells and Tigert (1971) and apparently used by Darden and Perreault (1976). Two-and four-item versions were used by Lumpkin and Darden (1982) and Wilkes (1992), respectively. See also the scale used by Schnaars and Schiffman (1984).