The perceived attractiveness and appeal of an object is measured in this scale using three, seven-point semantic differentials.
Four, seven-point Likert-type items measure how much a person likes a website because of the way it looks.
A three-item, seven-point semantic differential scale is used to measure the degree to which one evaluates a stimulus (such as a product) as being desirable and appealing.
Three, one-word descriptors are used to measure the degree to which one likes some stimulus and perceives it to be ''good.'' Although the study reported here used the scale with respect to musical stimuli it is possible to use it for other stimuli as well. The construct was referred to by MacInnis and Park (1991) as likeability.
Three, seven-point semantic differentials are used in this scale to measure the ease with which a person is able to process a visual stimulus. It is a combination of perceptual fluency (items #1 and #2) and conceptual fluency (item #3). Labroo, Dhar, and Schwarz (2008) referred to the scale both as ease of processing and a fluency index.
The scale has three, ten point items that are intended to measure the degree to which some music is liked and familiar. As used by Bailey and Areni (2006), the scale had to do with a category of music rather than just one song.
This simple scale is composed of three, seven-point Likert-type statements that measure a person's overall evaluation of a website. The scale has been symbolized as Aws (Stevenson, Bruner, and Kumar 2000).
A person's general attitude toward some specified website is measured in this scale with three, seven-point semantic differentials.
Three, nine-point items are used to measure how unpleasant a person describes the smell of some stimulus to be.
Six, seven-point Likert-type items are used to measure a person's attitude about a movie which he/she has heard about but has not seen. While the scale might be considered a measure of attitude-toward-the-act, it is not a measure of behavioral intention.
