Composed of four, seven-point Likert-type items, this scale measures a customer's intentional efforts to reduce the level of interaction with a business in several ways.
Using four statements with a seven-point response format, the scale measures the likelihood that a customer would travel on a certain airline again in the future. Wagner, Hennig-Thurau, and Rudolph (2009) called it loyalty intentions. The scale is phrased hypothetically because participants were responding to a fictional scenario.
The scale is intended to measure the intensity of a customer's positive feelings towards a certain store.
Four, seven-point Likert-type items are used to measure the degree to which a customer believes his/her relationship with a company is based on the personal service that comes from being treated as an individual.
The degree to which a consumer believes that a particular brand has had a strong emotional impact on him/her is measured in this scale with three, seven-point Likert-type items.
To measure a customer's level of attachment to a business, this scale uses five, seven-point Likert-type items. The scale is similar in nature to several measures of commitment in the database. This one was called customer-company identification by Homburg, Wieseke, and Hoyer (2009).
Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes that a particular brand has had a strong effect on one or more of his/her senses.
Using four, seven-point items, the scale measures the degree to which a person believes there are benefits to being a customer of a company that come in the form of preferential treatment.
The scale uses three, seven-point Likert-type items to measure the degree to which a consumer believes that his/her use of a particular brand has evoked cognitve activity.
Four, seven-point Likert-type items are used in this scale to measure a person's motivation to disengage from interacting with a business. The reason for the avoidance is not stated in the scale but will need to be provided somewhere in the instrument to frame the questions for respondents.
