The scale has three, seven-point Likert-type statements and is intended to measure a customer's belief that a specific marketer frequently uses direct mail to provide information to its regular customers.
The scale is composed of three, seven-point items intended to measure the extent to which a person reports engaging in behaviors that indicate he/she tries to avoid direct mail advertising.
This is a seven-item, six-point, Likert-type scale that measures a person's interest in shopping at home by phone or mail.
