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Marshfield Clinic Research Foundation

materialism

The degree to which a person buys a product because of the value derived from using it is measured with three, seven-point items.  This seems to be tapping into a utilitarian-type of consumption motivation.

The degree to which a person consumes a product because of the value derived from owning it is measured in this scale using three, seven-point items.

This four-item, five-point scale measures the frequency with which a person engages in behaviors that reflect a materially simple lifestyle with particular emphasis on buying second-hand items and not using a car for transportation.

This scale is composed of six, five-point Likert-type items that measure the degree to which a person is oriented toward possessing goods and money as a means of personal happiness and social progress.

This scale is composed of three, seven-point Likert-type items that are intended to measure the degree to which a consumer expresses a preoccupation with purchasing products regardless of "need" (obsession) which is exhibited in his/her repetitive buying behavior (compulsion).

The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)

The tendency for a consumer "to buy spontaneously, unreflectively, immediately, and kinetically" (Rook and Fisher 1995, p. 306) is measured in this scale using nine, five-point Likert-type items. The construct is viewed as a consumer trait that may produce frequent motivations to buy, even though they are not always acted on.

The scale is composed of eight, six-point Likert-type items that are intended to measure a consumer lifestyle trait characterized by the tendency to be both restrained in acquiring products as well as resourceful in using them.

The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person believes that he/she has the material things he/she wants and can afford to buy whatever else is desired. The scale was referred to as money-luxury by Thomson (2006).

The degree to which a person desires to maintain control over one's possessions is measured using a nine-item, five-point, Likert-type scale. A four-item version of the scale was used by O'Guinn and Faber (1989).