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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

medical

Three, five-point Likert-type statements are used for measuring the degree to which a person thinks the instructions given by hospital staff during his/her stay regarding various procedures and routines were explained well by the staff.

This is a three-item, five-point Likert-type scale that is intended to measure the degree to which a person thinks a specified hospital where he/she has been a patient was accurate in its billing for the services provided.

This scale has six, five-point Likert-type items that are intended to measure the degree to which a person thinks the discharge process he/she experienced upon being released after a hospital stay was handled well by the hospital staff.

This four-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital, and its rooms in particular, are appealing and clean.

The degree to which a patient believes the food served in a particular hospital was delivered when expected and was appetizing is measured with a three-item, five-point Likert-type scale.

Nine, five-point Likert-type statements are used to measure the degree to which a person thinks the nursing staff at a specified hospital provided high-quality attention and service during his/her stay as a patient.

This scale is composed of five, six-point Likert-like items measuring the degree to which a person expresses satisfaction with several aspects of his/her hospital.

This five-item, six-point Likert-like scale measures the degree to which a person expresses satisfaction with several aspects of interaction with his/her physician.

Three statements are used in this scale to measure how risky a former patient of a hospital believes treatment received there to be.

Three questions with a dichotomous response format (yes/no) are used in this scale to measure the extent to which a person reports that direct-to-consumer (DTC) advertising has influenced him/her to speak with a physician about the drug and/or his/her medical condition.