The scale measures expectancy-disconfirmation of a movie performance using eight items and a nine-point response format.
Six, seven-point Likert-type items are used to measure a person's attitude about a movie which he/she has heard about but has not seen. While the scale might be considered a measure of attitude-toward-the-act, it is not a measure of behavioral intention.
This scale uses six, seven-point semantic differentials to measure a person's evaluation of a movie. It seems to combined measure of a person's attitude about a movie's quality with the person's motivation to see it and opinion about the movie's likelihood of success.
The extent to which a person imagines there to be a spatio-temporal connection between an object and a fictional or historical character is measured with three items.
The three item scale is intended to measure the degree to which a person believes there is a spatio-temporal association between a specified person and object.
The scale is composed of three statements that are intended to assess a person's attitude about the degree to which something looks old.
The degree to which a person believes an object or set of objects to which one has been exposed are historically accurate is measured using this three item scale.
Three statements are used to measure a person's attitude regarding the degree to which something real looks like what it was imagined it would be based upon its depiction in a fictional narrative.
Nine, four-point statements are used to measure how much a child believes his/her mother controls his/her TV viewing in various specific ways.
The scale is composed of three, five-point Likert-type statements used to measure a person's attitude about banning the use of branded tobacco and liquor products in movies primarily due to the potential influence it could have on children.
