A person's anxiety-related response to an advertisement is measured in this scale using three, seven-point uni-polar items.
A three-item, five-point scale is used to measure the degree to which one reports that something has made him/her feel nervous and fearful. Mano and Oliver (1993) referred to the scale as distress.
Seven statements are used to measure the extent to which a person is chronically aroused leading to impaired functionality.
Seven statements are used to measure the degree that a person indicates experiencing negative physiological and emotional symptoms, most likely as a reaction to stress.
Four semantic differentials with a seven-point response format are used to measure a person's emotional reaction being characterized by feelings of worry and anxiety.
Three, seven-point Likert-type statements are used to measure the level of anxiety and loss of control felt by the client regarding its working relationship with its advertising agency.
Fifteen five-point descriptors are used to measure a person's overall negative emotional reaction to some stimulus. The scale is a combination of three subdimensions: anger, fear, and discouragement. A five-item, seven-point scale very similar to the anger subdimension was used by Nyer (1997).
