You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

news

The scale is composed of four, five-point items that measure the frequency with which a person watches television in order to hear the local, national, and international news.

The frequency with which a person uses the web in order to keep up with local, national, and international news is measured using three, five-point items.

The likelihood that a person will use the web in the future to access a wide range of information and light entertainment-type services such as news, sports, movie reviews, and weather is measured using eight, five-point items.